2019-03-22 10:24

Written by chinabm.com on March 22

Urbanization in China is still in progress, meaning that the huge potential market brought by township residents’ need for improvement of living environment is still in the game. Country Garden, a leading Chinese real estate company, is planning to customize different investment strategies for different stages of the nation’s urbanization progress and to meet different types of market demand, for example, developing long-term rental business. In the near future, the focus of Country Garden will be exploring the potential market of urbanization and building an integration platform of market resource covering the entire life cycle of their customers.

Third- and Fourth-Tire Cities have risen in Chinese Real Estate Market in 2018

Experts pointed out that in 2018, the entire Chinese real estate market consisted of 65% from third- and fourth-tire cities, 32.5% from second-tire cities and 2.5% from first-tire cities. The sales of the top 100 real estate enterprises in the third- and fourth-tier cities have increased by 4 percentage points to 45%, while sales in the first- and second-tier cities have slightly declined.

Golden Time of Bathroom Market in Third- and Fourth-Tire Cities Is Coming

The housing companies concentrating on the third- and fourth-tier cities and township markets last year was driven by policies. Last February, the central government introduced a new strategic planning for rural reconstruction which soon became one of the priority tasks of the nation. A key link in the task was called “The Revolution of Rural Bathrooms”. The government have announced in March that the rural bathroom reconstruction program should be carried forward together with the renovation of rural living environment, the treatment of polluted water and the contribution of beautiful village. Han Changfu, Minister of Ministry of Agriculture in rural areas, considered that Chinese government will spend 7 billions in promoting the bathroom revolution in 30,000 countrysides.

Bathroom Companies Are Speeding Up Their Pace in Third- and Fourth-Tire Cities

With the advancing of public policies and real estate industry, more and more bathroom enterprises realize the importance of the market in third- and fourth-tire cities. Last February, Jomoo began its bathroom revolution, planning to build 100,000 toilets in China. Huida also started its plan in promoting the future development in township market, so as to commit itself to the revolution.

The overseas companies also devote themselves in the market of third- and fourth-tire cities. According to the financial report of first three quarters in 2018, TOTO achieved the value of sales of 2.837 billion Yuan in China from April to December, down 12% from a year earlier. The main reason for this situation is the decreasing sales in first-tire cities and the postponement of new products. TOTO thought that they did not satisfy the need of the cities other than the first- and second- tire cities, and will speed up its pace in these cities. In addition, Kohler is actively hitting the Chinese market of third- and fourth-tire cities in recent years. Starting in 2015, Kohler has opened its flagship stores in Jiangyin, Haikou, Qingyuan and other cities.

China expresses the welcome to all the best-quality suppliers of bathroom industry worldwide. GSW 2019, as the channel of bathroom industry from home and abroad, will be there for you from this May 15^th to 17^th.

2019 International Bathroom & Sanitary Ware Development Forum

Date: May 16th, 2019

Venue: Poly World Trade Center, Guangzhou, China

2019 Guangzhou Int’l Sanitary Ware & Bathroom Fair (GSW 2019)

Date: May 15-17, 2019

Venue: Poly World Trade Center, Guangzhou, China

Contact Us

GSW Organizing Committee

Contact Person: Season Huang

Tel: +86 29804570

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E-mail: marketing7@grandeurhk.com