简体中文 English
Event Photos
Event Videos

Location:Home > News > IndustryNews Center

Analysis on 2017 China Sanitary Ware Industry Trends by IBK

Author:未知  Updated:2018-02-05 10:02:18 Clicks:
As an indispensable part of home space, bathroom has received mounting attention from people. In 2017, industry key players have made significant improvement in product quality and productivity, with above-industry-average

As an indispensable part of home space, bathroom has received mounting attention from people. In 2017, industry key players have made significant improvement in product quality and productivity, with above-industry-average growth rates and profit rate.

 

Focusing on market characteristics, consumer behaviors and e-commerce big data, IBK recently makes an analysis on sanitary ware industry trends. and here is a digest version of the report, edited by GSW (Guangzhou International Sanitary Ware & Bathroom Fair)

 

The Third and Fourth-tier Cities with Great Potentials

In the process of urbanization, consumers’ demand for sanitary products is also growing. The National Bureau of Statistics predicts that every 1% increase in urbanization in China will drive the market demand of 7 trillion yuan. For one thing, there appears in first and second-tier cities intense market competition and surplus resources. For anther thing, the consumers’ purchasing power in the third and fourth-tier cities is increasing, which attracts many sanitary brands.

 

It can be seen that the potentials in the third and fourth-tier cities is inestimable.

 

Smart Sanitary Ware Being Appreciated

It is predicted that China's smart product industry is expected to exceed 3 trillion yuan by 2020, and the development of smart home in recent years has been extremely rapid. The data by China Smart Home Equipment Industry Market Outlook and Investment Strategy Planning Report reflects that in 2016, China's smart home market reached 60.57 billion yuan, an increase of 50.15%. As a part of smart home, smart sanitary ware is in the rapid growth of development.

 

Smart bathroom has become an important direction for the development of sanitary ware industry, especially the smart toilet sector.

 

The E-commerce Competition in Sanitary Wares

According to the latest CNNIC Statistical Report on Internet Development in China, the number of Internet users in China has reached 751 million with an penetration rate of 54.3%, which has given rise to China’s sanitary e-commerce. In this context, IBK carried out a research on online buyer behaviors.

 

What Consumer Value Most When Purchasing Sanitary Ware Online

Factors

Percent

Enterprises strength

28.5%

Ancillary products

23.5%

Product reputation

43.7%

Product quality

39.7%

After-sales service

37.8%

Brand awareness

36.3%

Affordable

33.6%

Product grade

29.0%

 

 

Most Popular Shopping Websites Among Sanitary Ware Buyers

                          

The Growing Young Consumer Base Favors Customized Sanitary Ware

China’s new generation of consumers value simplicity and individuality when it come to home decoration, which fuels the demand for tailor-made sanitary ware. Until 2016, the proportion of customized sanitary wares in China's sanitary ware market accounted for about 15% -20%. With the liberalization of the second child policy and surging demand for condominium units and new home redecoration, there is a lot of room for growth for custom sanitary ware market.

 

All in all, young consumers prefer environment-friendly, smart, customized and innovative bathroom products, and experience of one-stop shopping and online shopping, which also encourages the bathroom enterprises to upgrade and transform.

 

In 2018, under the influence of favorable policies, and consumption upgrading, the development of the sanitary ware industry will usher in new opportunities.

 

If you also want to grasp the opportunities of China’s sanitary ware market, you are welcome to our fair, 2018 Guangzhou Intl Bathroom & Sanitary Ware Fair (GSW2018)!